THE CALL TO ADVENTURE
Not long after settling in Philadelphia, Paul caught the entrepreneurial bug quick, selling sandwiches to school friends and making $350.00 a week. When he grew bored of bread and butter, Paul flogged software and games to teachers. But the Rabbi overlooked his savvy and branded him a “loser.”
In 8th grade, after fellow pupils attended their Bar Mitzvahs, Paul won their Star of David necklaces during tournaments of poker. Angry Mom’s would phone his house demanding to know where their diamonds had gone. “Too late,” Paul told them, “I profited by trading them!”
At age 14, he began developing websites for grassroots startups and local businesses, cultivating his entrepreneurial dreams and forgetting his schoolwork. The difference between Paul and a regular coder and designer? Identifying and then honoring his client’s core desire. Whilst beautiful aesthetics were a must for every webpage, Paul knew that converting interest to sales was the ultimate gateway.
Soon dentists, florists and wedding photographers were knocking on his door. Paul Klebanov - teen savant - was brining in the dollars! Delivering easy to navigate websites that engaged the audience and made them linger, Paul transitioned from local web designer to direct response marketer!