Paul Klebanov - Home page

Paul Builds PPC Campaigns To
Grow Great eCommerce Brands

Performance has no limits. Just because your campaigns are performing well doesn’t mean they can’t perform better. Paul is obsessed with driving better results for your brand. And then doing it again. And again.

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About Paul

A One-man Paid Media Buyer

With over 10 years of experience and over $100 million in online revenue generated, Paul is the SEM expert that top brands trust. Best known for his work as a marketing evangelist for SEMrush, Paul has experience speaking at top conferences and leading instructional courses in Google Ads, Facebook Ads, and Google Analytics at General Assembly and Imparture.

Over the years, Paul has helped some of the top brands in Food and Beverage, Beauty, Home and Outdoor, Jewelry, and Fashion break through online and take their ROI from 2x to 9x and even 20x in some cases. Paul leverages his unique skill set and attention to trends to develop campaigns that simply work - even at scale with budgets of millions of dollars per month. If you’re ready to launch a PPC campaign that attracts the right people at a cost that makes sense, schedule a call with Paul today.

Statistics

Pauls Professional Stats

Over the last few years, Paul’s data-driven approach has generated more than $50m+ in eCommerce revenue, now approaching $100m+ over his 10+ year career.

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Years of Experience

0M+

Online Revenue Generated

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Spent on advertising


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Qualified Leads Generated

000,000+

Ecommerce purchases Generated

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Worked With Clients

Statistics

Pauls Professional Stats

Over the last few years,Paul’s data-driven approach has generated more than $10m+ in eCommerce revenue

10+

Years of Experience


100M+

Online Revenue Generated


10M+

Spent on advertising


1M+

Qualified Leads Generated


120,000+

Ecommerce purchases Generated


25+

Worked With Clients

Paul Spoke At

Conferences
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Conferences
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Platforms

Be Everywhere Your Customers Are

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Paul's Services

Paul will work with you to

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Drive new leads and sales with Facebook and Google Ads—constantly review your business objectives and marketing strategy, and rapid-fire test different hypothesis against the baseline to increase conversions & grow your eCommerce brand.

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Build an analytical infrastructure with an entire library of data and use data analysis to optimize your ads and continually drive down costs of your leads and sales.

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Paul does not use automated tools. He believes in hand-managing your account, and paying close attention to ensure that your conversion rates and return on ad spend is high.

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A complete health check of your existing sales funnels and ad campaigns, so you know how you benchmark against your competitors—have a strong starting baseline, and significantly reduce the risk of negative performance.

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Rapidly test with new personas, new audiences, new offers, and new messaging so you can grow your brand with new Facebook and Google marketing campaigns.

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With VIP customer service and 1-on-1 calls with Paul and your team, you will be able to get new campaign ideas based on insight—accumulated from over a decade of eCommerce experience.

Growth

Real eCommerce Growth Starts Here

Clients went from 2x ROI to more than 9x(some evengoing over 20x)

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Use Paul's custom, real-time dashboards

To track your marketing campaigns performance at any time, from any device

Available for your Google Ads, Bing Ads, Facebook Ads, and more.

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Clients

Companies Paul Worked With

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As seen on

NBC’s Shark Tank

R.RIVETTER
STELLA VALLE
Results

Paul has done it time and time again

Take a look at some of his results

REVIEWS

What Others Are Saying

Business Owners Who Ordered And Reviewed Paul's Services

Process

Here is Paul’s 6 Step Process

From start to finish — Paul will try to put as much of the work on him — If we partner, here's is an overview of how we will work together.

The 1st step is to schedule a free strategy call which will help Paul understand more about your brand, your ideal customers, and your business objectives—Paul will even give you some ideas you're free to steal without ever paying a penny. And, if we both feel like we are a good potential fit—we can move on to step Two.

To make sure that Paul only onboards brands that he can grow, he will offer a free personalized live screen share audit as the next step in the process. This will let him identifying structural concerns, wasted spend, and performance-based opportunities—unearthing exactly what's working, what's not, and how to improve your campaigns to maximize ROI and grow your revenue.

Once a full online health check is complete, Paul will compile the results, put a plan together and schedule a call to go over the details.

Once you sign up for the service, Paul will send you an onboarding questionnaire, schedule a kickoff call and begin set up. This includes creating your ad campaigns—integrating Google analytics—setting up conversion tracking—reviewing your unit economics—doing cohort analysis to establish and align on CPA and ROAS targets based on 1st purchase, 30, 60, and 90-day LTV windows—aligning and developing a content calendar—creating ad angels—writing ad copy—and setting up custom real-time reporting dashboards so you can track the progress of your campaign at any time.

Paul runs campaigns in 2-week sprints, gets data, and begins the optimization process—gradually increasing the performance of your ads through iterations based on learnings.

While you'll be able to see your campaign's performance live in Paul’s custom dashboards, and get them emailed daily, he will schedule weekly calls to go over the progress of your account, align on new promotions, and make sure your business and campaign goals are always aligned.
Can Paul Grow Your Brand?

Are We a Good Fit?

Paul is selective about new clients he onboards and you are selective about the partners you select! We Get it! To make sure we only start conversations with brands that we can potentially grow, Paul would like to make sure you can answer Yes, to all 3 questions before we get on a call.

Question 01

Does your eCommerce brand generate at least $700,000+ in yearly revenue?


Question 02

Are you able to handle at least 200% year-over-year revenue growth from the start of management and ensure that you can keep up with inventory demands?


Question 03

You understand that while all campaigns are based on a sound hypothesis that’s backed by a decade of experience and 100+ million in ad spend, not all of Paul’s tests will be successful? Running tests, and analyzing their results is how Paul learns what doesn’t work and directs himself to what does.

Pricing

How Much Does Paul Charge?

Standard Set Up + Retainer

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The most popular option includes our standard set up fee (not always required depending on audit findings) and an ongoing monthly management fee.

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No Long Term Contracts or Commitments.

Once a full discovery and online health check is complete, Paul will put a game plan together and propose a mutually beneficial plan.

FAQ

What Are Others Asking?

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What accounts will Paul not set up or manage?

Paul will not do anything that goes against Google’s & Facebook's advertising policies, and does not manage non-English speaking accounts—since he doesn’t speak the language doing so would be a disservice to your brand.

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Does Paul give refunds?

Yes, Paul’s aim is to make you a lifelong client, first-time customers get a no-questions-asked money-back guarantee on their first month of service.

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Does Paul work with everyone?

No, your success is our success and while Paul is an affordable solution working with DTC brands both large and small, he will only accept clients that he can't help. Please schedule a free strategy call to see if we are a good fit.

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Will Paul really work on my account—and is this an automated service?

Yes, Paul will really work on your account—and no, Paul does not use automated tools. He believes in hand-managing your accounts and providing a quality service.

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Watch Paul

Some ideas you're free to steal without ever paying a penny

Call Paul

Schedule A Call With Paul

Paul will be happy to get on a call to discuss how paid media can help grow your eCommerce brand—even give you some ideas you're free to steal without ever paying a penny. And, if you're a good fit, he'll offer a free personalized live screen share audit as the next step in the process before making an offer—identifying structural concerns, wasted spend, and performance-based opportunities that unearth exactly what's working, what's not, and how to improve your campaigns to maximize ROI and grow your revenue.
Risky, I know. What can you say?

Please Note

Paul is currently only taking 4 new clients per month and carefully screening his clients to ensure he can 100% deliver - based on your goals, product-market fit, and ability to scale(grow) your ad spend after a target ROAS(return on ad spend) is hit.

Office Hours

9AM - 5PM
Monday - Friday
Eastern Time(ET)

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